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APRIL 2026
Singapore

FHA-Food & Beverage 2026

Singapore EXPO, 1 Expo Dr, Singapore 486150

We are pleased to invite you to visit the Taste Europe stand during the upcoming FHA-Food & Beverage 2026 in Singapore. As one of the most significant trade events in Southeast Asia, we will be showcasing a wide range of products from the European Union, including certified beef, pork, as well as fresh apples and their processed varieties.

During the exhibition, we have prepared a series of professional culinary demonstrations for you. Our Chefs will present innovative techniques for preparing European products, highlighting their exceptional texture, flavour, and consistent quality. This is an excellent opportunity to practically explore the potential of our specialities in both the foodservice and retail sectors.

Our experts will be available at the stand, ready to provide insights into the rigorous production procedures aligned with the “Farm to Fork” strategy. We invite you to discuss export opportunities, EU safety standards, and how European premium products can strengthen your portfolio in the Asian market.

See you in Singapore!

OTHEREVENTS

10-13 MAR
MARCH 2026
Tokyo

FOODEX JAPAN 2026

Tokyo Big Sight, 3 Chome-11-1 Ariake

See our fair report FOODEX JAPAN 2026
7-9 AUG
AUGUST 2025
Cho Hi Minh

VietFood & Beverage + ProPack Vietnam 2025

Saigon Exhibition & Convention Center (SECC), 799 Nguyen Van Linh Street

See our fair report VietFood & Beverage + ProPack Vietnam 2025
8-11 APR
APRIL 2025
Singapore

FHA-Food & Beverage 2025

Singapore Expo, 1 Expo Drive, Singapore 486150

See our fair report FHA-Food & Beverage 2025

ABOUT THE PROGRAM

The “Taste Europe!” program, a continuation of long-standing promotional activities, focuses on promoting high-quality European food products such as beef and pork (fresh, chilled, frozen) as well as apples and their products in the markets of Japan, Vietnam, and Singapore. Strategic promotional efforts, including effective business meetings and efficient communication, highlight the unique features of European food — its distinctive taste, quality, and favorable climatic and cultivation conditions, while also emphasizing a commitment to animal welfare.

By enhancing the reputation of the European brand, we underscore the commitment of EU producers to employing advanced breeding and production methods. These practices comply with international standards such as HACCP, GMP, GHP, GAP, ISO, which ensure the safety and high quality of the products offered. The project aims not only to promote European food but also to establish long-term commercial relationships, increasing awareness of European production standards. The program is part of a long-term strategy to strengthen the global position of European food, opening up new opportunities for EU producers.

MORE ABOUT EUROPEAN QUALITY