badge

Farm to Fork Strategy: How Europe Ensures Excellent Quality in Exported Food

Farm to Fork is a key strategy of the European Union aimed at creating a sustainable and safe food production system. Introduced in 2020, the pan-European plan covers the entire food supply chain – from production, through distribution, to retail.

Learn how the Farm to Fork strategy ensures the high quality and safety of European food in Asian markets, and discover the sustainable practices that enhance the global value of EU food products.

How does the F2F strategy shape the modern food supply chain?

Key elements of the Farm to Fork strategy include:

  • Ensuring high quality and safety of products through sustainable production, monitoring every stage of the supply chain, and applying strict standards;

The F2F strategy requires each EU member state to implement its principles at the national level. This means that every stage of the supply chain is closely monitored and controlled. From the moment of planting or breeding, through processing and distribution, to the final delivery of the product to the consumer’s table, quality and safety are a priority1.

Why is the Farm to Fork strategy so important?

It is the first comprehensive solution in EU food policy history. This strategy integrates all stages of food production, from agriculture to consumption, ensuring high quality, safety, and sustainability. As a result, the European food system becomes more resilient to global challenges while supporting environmental protection, which is crucial for both local and global markets2.

Benefits for businesses

Collaborating with European food producers offers many benefits:

  • Quality assurance – Every product is carefully monitored and certified, ensuring it meets high European standards. 
  • Consumer trust – European products are renowned worldwide, and consumers are increasingly seeking food labeled as European 3
  • Sustainable practices – By collaborating with European suppliers, companies contribute to promoting practices that minimize environmental impact 4.

The F2F strategy: a response to future challenges

The Farm to Fork strategy forms the foundation of a modern, sustainable, and safe food system in Europe. It ensures that every stage of the supply chain is carefully monitored, resulting in exceptional product quality and safety.

For companies collaborating with European producers, it’s not only an opportunity to build consumer trust but also to promote environmentally friendly practices. The F2F strategy strengthens the position of European food as a leader in the global market, offering products that harmoniously combine tradition with modernity and high quality with social responsibility.

1 https://food.ec.europa.eu/horizontal-topics/farm-fork-strategy_en

2 https://www.fao.org/agroecology/database/detail/en/c/1277002/

3 https://www.fooddrinkeurope.eu/resource/data-trends-of-the-european-food-and-drink-industry-2023/ https://www.efsa.europa.eu/en/multimedia/efsa-at-a-glance#who-we-are

ABOUT THE PROGRAM

The “Taste Europe!” program, a continuation of long-standing promotional activities, focuses on promoting high-quality European food products such as beef and pork (fresh, chilled, frozen) as well as apples and their products in the markets of Japan, Vietnam, and Singapore. Strategic promotional efforts, including effective business meetings and efficient communication, highlight the unique features of European food — its distinctive taste, quality, and favorable climatic and cultivation conditions, while also emphasizing a commitment to animal welfare.

By enhancing the reputation of the European brand, we underscore the commitment of EU producers to employing advanced breeding and production methods. These practices comply with international standards such as HACCP, GMP, GHP, GAP, ISO, which ensure the safety and high quality of the products offered. The project aims not only to promote European food but also to establish long-term commercial relationships, increasing awareness of European production standards. The program is part of a long-term strategy to strengthen the global position of European food, opening up new opportunities for EU producers.

MORE ABOUT EUROPEAN QUALITY