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SAFETY EUROPEAN QUALITY AND TASTE

Discover European food production that merges tradition with innovation, ensuring unique taste and high safety standards.

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JOINOUR EVENTS

23-26 APR
APRIL 2024
Singapore

FHA-Food & Beverage 2024

Singapore Expo, 1 Expo Drive, Singapore 486150

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8-10 AUG
AUGUST 2024
Ho Chi Minh City

VietFood & Beverage + ProPack Vietnam 2024

Saigon Exhibitions and Conventions Center, 799 Nguyen Van Linh Street

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5-8 MAR
MARCH 2024
Tokyo

FOODEX JAPAN 2024

Tokyo Big Sight, 3 Chome-11-1 Ariake

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Our Products

We present a selected assortment of European food products, including beef and pork (fresh, chilled, frozen) as well as apples and their products.

Our products result from sustainable farming and advanced breeding methods that prioritize animal welfare. Food production in the European Union complies with international quality systems such as HACCP, GMP, GHP, GAP, and ISO, ensuring safety and unique taste.

get to know us

Meet the Coordinators of ‘Taste Europe!’ program, led by the Association of Butchers and Producers of Processed Meat of the Republic of Poland, in consortium with the National Union of Groups of Fruit and Vegetable Producers. Thanks to the deep expertise and commitment of our Coordinators, the program not only promotes European food in Asian markets but also effectively strengthens the reputation of the European brand, laying a solid foundation for the development of long-term commercial relationships.

Tomasz Parzybut

Tomasz Parzybut

Chief Executive Officer

Association of Butchers and Producers of Processed Meat of the Republic of Poland

Association of Butchers and Producers of Processed Meat of the Republic of Poland (SRW RP) established in 1922, is the oldest organization in the Polish meat industry. It represents over 130 meat producers and processors (pork, beef, poultry) operating in Poland. SRW RP, known for numerous campaigns promoting meat and its products in Poland and Europe, has been promoting European meat products in foreign markets for years. During the three-year campaign, SRW RP plans to hold direct meetings to demonstrate how the EU combines agricultural and culinary traditions with science, technology, and food production safety.

Witold Boguta

Witold Boguta

Chief Executive Officer

National Union of Groups of Fruit and Vegetable Producers

European farms producing fruits and vegetables, managed by young, educated farmers, utilize modern technologies and specialized equipment, enhancing the quality of production. The favorable climatic environment, cleanliness, and the passion of EU producers ensure that the products meet the highest standards of quality and safety, as confirmed by certifications like GLOBALGAP and BRC. Storing products in optimal conditions, using modern methods for preparation for sale, and organized production enable the offering of large, uniform batches of products that are popular both domestically and internationally.

ABOUT THE PROGRAM

The “Taste Europe!” program, a continuation of long-standing promotional activities, focuses on promoting high-quality European food products such as beef and pork (fresh, chilled, frozen) as well as apples and their products in the markets of Japan, Vietnam, and Singapore. Strategic promotional efforts, including effective business meetings and efficient communication, highlight the unique features of European food — its distinctive taste, quality, and favorable climatic and cultivation conditions, while also emphasizing a commitment to animal welfare.

By enhancing the reputation of the European brand, we underscore the commitment of EU producers to employing advanced breeding and production methods. These practices comply with international standards such as HACCP, GMP, GHP, GAP, ISO, which ensure the safety and high quality of the products offered. The project aims not only to promote European food but also to establish long-term commercial relationships, increasing awareness of European production standards. The program is part of a long-term strategy to strengthen the global position of European food, opening up new opportunities for EU producers.

MORE ABOUT EUROPEAN QUALITY