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MARCH 2024
Tokyo

FOODEX JAPAN 2024

Tokyo Big Sight, 3 Chome-11-1 Ariake

Relation

We invite you to check out our report from FOODEX 2024 in Tokyo! 

At our booth, visitors had the opportunity to directly familiarize themselves with a wide range of high-quality European products. Thanks to live cooking shows led by our chefs, participants could also taste exquisite dishes made from high-quality ingredients. 

An important aspect of the fair was the opportunity to engage in discussions with our experts. The discussions focused on key topics such as production procedures, quality and safety standards of our products, as well as import and export opportunities.

The fairs also provided an occasion to organize a press conference, where topics related to European food in the international market were addressed. Additionally, a business meeting allowed participants to establish new contacts and discuss potential cooperation. 

We believe that our booth and the accompanying events were a source of inspiration and valuable information for all those seeking not only the highest quality products but also opportunities for development.

Our booth number: E2-T18

Visit our booth

We cordially invite you to visit our booth at the upcoming trade fairs, where we will be presenting a selected range of European food products. The fair will offer an unparalleled opportunity to directly acquaint yourself with our assortment, including beef, pork, apples, and their derivatives, and to experience their unique flavors through culinary demonstrations led by our Chefs.

Our team of experts will be available to thoroughly discuss the production processes of our products, adhering to the highest standards of quality and safety according to the ‘Farm to Fork’ strategy. This is an excellent chance to learn about the export possibilities of our offering and to address any inquiries regarding our products and their commercial potential. Join us at our booth to discover how European quality can enhance your product lineup.

OTHEREVENTS

23-26 APR
APRIL 2024
Singapore

FHA-Food & Beverage 2024

Singapore Expo, 1 Expo Drive, Singapore 486150

See our fair report FHA-Food & Beverage 2024
8-10 AUG
AUGUST 2024
Ho Chi Minh City

VietFood & Beverage + ProPack Vietnam 2024

Saigon Exhibitions and Conventions Center, 799 Nguyen Van Linh Street

See our fair report VietFood & Beverage + ProPack Vietnam 2024

ABOUT THE PROGRAM

The “Taste Europe!” program, a continuation of long-standing promotional activities, focuses on promoting high-quality European food products such as beef and pork (fresh, chilled, frozen) as well as apples and their products in the markets of Japan, Vietnam, and Singapore. Strategic promotional efforts, including effective business meetings and efficient communication, highlight the unique features of European food — its distinctive taste, quality, and favorable climatic and cultivation conditions, while also emphasizing a commitment to animal welfare.

By enhancing the reputation of the European brand, we underscore the commitment of EU producers to employing advanced breeding and production methods. These practices comply with international standards such as HACCP, GMP, GHP, GAP, ISO, which ensure the safety and high quality of the products offered. The project aims not only to promote European food but also to establish long-term commercial relationships, increasing awareness of European production standards. The program is part of a long-term strategy to strengthen the global position of European food, opening up new opportunities for EU producers.

MORE ABOUT EUROPEAN QUALITY