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MARCH 2026
Tokyo

FOODEX JAPAN 2026

Tokyo Big Sight, 3 Chome-11-1 Ariake

EVENT REPORT

We invite you to read the report from this year’s edition of FOODEX JAPAN 2026, which took place at Tokyo Big Sight!

For several intensive days, our Taste Europe stand was the heart of European flavours in the capital of Japan. Visitors had the opportunity not only to see but, above all, to experience the quality of products from the European Union. Live cooking demonstrations led by our master chefs attracted crowds of guests who could enjoy dishes prepared from high-end ingredients: succulent beef, tender pork, and aromatic European apples and their preserves.

Our space became a key meeting point for industry professionals. Taste Europe experts held numerous discussions on modern production processes and the rigorous quality and safety standards that distinguish European food. Special attention was paid to the “Farm to Fork” strategy, which forms the foundation of trust in relations with our Asian partners.

A significant highlight of the programme was this year’s press conference. During the event, experts and industry representatives discussed the future and the growing export potential of European food in the Japanese and global markets. Simultaneously, numerous B2B meetings took place, resulting in new business contacts and opening further perspectives for international trade cooperation.

We are convinced that our presence at FOODEX JAPAN 2026 was a source of inspiration and valuable knowledge for all guests. Thank you for every meeting, substantive conversation, and the joint celebration of European quality. See you at future industry events!


We are honoured to invite you to the Taste Europe stand during the upcoming FOODEX JAPAN 2026 trade fair. During the event, we will present a wide range of European food products, including premium beef, pork, apples, and their processed varieties. Special culinary demonstrations led by our Chefs will allow you to experience the exceptional taste and quality of our European specialities.

Our specialists will be at your disposal to discuss production processes that meet high European quality and safety standards, in line with the “Farm to Fork” strategy. This is an excellent opportunity to discuss the export potential of our portfolio and explore international trade cooperation possibilities.

Join us and discover how European products can become a vital part of your business offer! We look forward to welcoming you to our stand.

OTHEREVENTS

21-24 APR
APRIL 2026
Singapore

FHA-Food & Beverage 2026

Singapore EXPO, 1 Expo Dr, Singapore 486150

Visit our booth FHA-Food & Beverage 2026
7-9 AUG
AUGUST 2025
Cho Hi Minh

VietFood & Beverage + ProPack Vietnam 2025

Saigon Exhibition & Convention Center (SECC), 799 Nguyen Van Linh Street

See our fair report VietFood & Beverage + ProPack Vietnam 2025
8-11 APR
APRIL 2025
Singapore

FHA-Food & Beverage 2025

Singapore Expo, 1 Expo Drive, Singapore 486150

See our fair report FHA-Food & Beverage 2025

ABOUT THE PROGRAM

The “Taste Europe!” program, a continuation of long-standing promotional activities, focuses on promoting high-quality European food products such as beef and pork (fresh, chilled, frozen) as well as apples and their products in the markets of Japan, Vietnam, and Singapore. Strategic promotional efforts, including effective business meetings and efficient communication, highlight the unique features of European food — its distinctive taste, quality, and favorable climatic and cultivation conditions, while also emphasizing a commitment to animal welfare.

By enhancing the reputation of the European brand, we underscore the commitment of EU producers to employing advanced breeding and production methods. These practices comply with international standards such as HACCP, GMP, GHP, GAP, ISO, which ensure the safety and high quality of the products offered. The project aims not only to promote European food but also to establish long-term commercial relationships, increasing awareness of European production standards. The program is part of a long-term strategy to strengthen the global position of European food, opening up new opportunities for EU producers.

MORE ABOUT EUROPEAN QUALITY